Gut Feelings : The Intelligence of the Unconscious

By Gerd Gigerenzer

Gut Feelings: The Intelligence of the Unconscious challenges the conventional wisdom that rational deliberation is always superior to intuition. This groundbreaking work reveals how our unconscious mind uses simple rules of thumb to make fast, accurate decisions in an uncertain world.

$29.00

About the Book

Renowned psychologist Gerd Gigerenzer demonstrates that our brains have evolved to use "fast and frugal" heuristics—unconscious rules that allow us to make smart choices quickly. Far from being defective, these gut feelings often outperform complex analytical methods.

Drawing on cutting-edge research in psychology and behavioral economics, Gigerenzer shows how we can train our intuition to work better. He explains the "adaptive toolbox" of simple rules that guide our unconscious minds, helping us navigate everything from choosing a romantic partner to making financial decisions.

This book provides a compelling counterpoint to views that see human cognition as full of flaws. Instead, it reveals the intelligence embedded in our gut feelings and offers practical insights for building better intuition in an uncertain world.

... we thought that our brains were full of defects like swiss cheese

Eteri Gur Reviewed in the United States on April 30, 2017

Format: Paperback Verified Purchase

After Tversky and Kahneman we thought that our brains were full of defects like swiss cheese. The author shows that it is not so much so. Our brains fail in simple logic at times because it uses too much information and its own rational not because of its defects. The conclusion of his research is that under uncertainity 'trained' gut feelings give faster and better results than rational thinking. The author gives hints about building 'adaptive toolbox' with rule of thumbs which is the objective of training the gut feelings. Author certainly contributes to a new chapter in decision making with his original research. I recommend the book highly for everyone.

2 people found this helpful

A good quick read

Graham S. Reviewed in the United States on December 22, 2013

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This is the guy that Malcolm Gladwell "borrowed" many of the ideas in Blink from. In contrast to Gladwell's work, this book is short and to the point. The language usage and editing is not perfect (English is not the author's first language), but good enough.

3 people found this helpful

A Great Point of View

Neil C. Reviewed in the United States on October 6, 2014

Format: Hardcover Verified Purchase

A great point of view that many have not considered. We all subconsciously process things everyday and this book helped me bring some of it to the conscious state of mind. Great read.

One person found this helpful

Interesting and more readable than the Institute's ABC group's more ...

robert m shannon Reviewed in the United States on November 21, 2015

Format: Hardcover Verified Purchase

Interesting and more readable than the Institute's ABC group's more intense and statistical works. Supplier shipped promptly and as described quality.

One person found this helpful

fascinating read

Michael Hatmaker Reviewed in the United States on August 9, 2013

Format: Kindle Verified Purchase

For anyone interested in the brain or psychology, this book is a must-read. The non-conforming view that our intuition is guided by real, tangible evolution-based rules is fascinating.

2 people found this helpful

Unconsciously Good

spsanders Reviewed in the United States on October 31, 2014

Format: Kindle Verified Purchase

A great discussion of the power of intuition and how it has shaped politics, history and us. A fascinating and good read.

One person found this helpful

Gut Feelings : The Intelligence of the Unconscious $29.00